The thing politicians don’t always understand is that people want to hear what they want to hear, not what the politicians think they want to hear. Which might sound strange, so I’ll give an example. If to me education is the most important political issue, I want to hear what you as a candidate feel should happen with regards to education. I don’t want to hear why the other person’s plan sucks, because that just tells me the other person doesn’t have the answer, it doesn’t show me that you have an answer. I also don’t want to hear what you think I want to hear. If you say that we need to spend more money on math and science just because you think that’s what I want to hear, but then think we don’t have the money to spend more on education, you aren’t helping your cause. What I want to hear is what you actually believe, right or wrong, same or different, I just want to know what my vote is saying.